Ines S. Tavares

Ines S. Tavares is an SEO/AEO/GEO strategist. She helps Web3 infrastructure and fintech teams build better content systems and improve visibility across Google and AI search. With 6+ years of experience, her work combines search data, editorial judgment, and AI-assisted processes.

Joined: June 10, 2026
Articles: 11

ConOps & Workflows, Web3

My Web3 Editorial QA Workflow for Accuracy, Trust, and Search Visibility

Editorial QA is the final quality check before a piece goes live. It makes sure the content is accurate, useful, on-brand, properly sourced, legally safe, and ready to publish — not just free of typos. For Web3 brands, that matters…

Ines S. Tavares
June 7, 2026

Content Strategy, ConOps & Workflows, Weekly Log

What I Learned Building a Repeatable SEO Strategy System From Scratch

Illustration of a repeatable SEO strategy system, showing the transition from scattered keywords to a structured process including topical mapping, entity relationships, SERP analysis, content prioritization, and funnel alignment.

Many Web3, crypto, fintech, and other complex-industry teams struggle with fragmented content systems. Topics are disconnected from the customer journey, search intent is misaligned, internal links are an afterthought, and content decisions often depend more on assumptions than a clear…

Ines S. Tavares
May 29, 2026

Weekly Log, ConOps & Workflows, Content Strategy

Better Strategy Starts With a Clear Content Inventory

Illustration of a content inventory workspace with a clipboard, performance table, sticky notes, magnifying glass, and folder character showing how clearer content tracking supports better strategy.

Better content strategy starts with understanding what already exists. Here’s how I began building a content inventory, SEO baseline, and AI visibility process.