SELECTED RESULTS FROM SEO AND CONTENT STRATEGY WORK:
MY Services
Four Ways I Help You Get Found, Trusted, and Chosen
Whether you need a one-time audit, content strategy, or a fully built-out content system, here’s how I help Web3 and fintech teams improve visibility across both traditional and AI search.
Search & AI Visibility
I audit how your brand currently shows up across Google and AI search, including ChatGPT, Perplexity, and AI Overviews, and benchmark you against competitors. You get a clear picture of where you’re visible, where you’re invisible, and which content formats are most likely to get cited.
Content Strategy
I turn audit findings, search opportunities, AI visibility gaps, and business goals into a prioritized content roadmap your team can actually follow. This covers what to create, update, consolidate, or retire next, mapped to real buyer intent rather than guesswork.
Content Ops & Workflows
I design or improve the systems behind your content, from briefs and drafting to QA, publishing, and internal linking, including where AI can responsibly speed things up without sacrificing accuracy or brand voice. This replaces tribal knowledge with documented, repeatable processes.
Team Training
I train writers, editors, marketers, and DevRel teams on how AI search is changing content strategy, how to fold AI visibility into existing SEO work, and how to use AI responsibly across research, drafting, and optimization. Sessions are built around your team’s actual workflows, not generic best practices.
WHO I WORK WITH
For Products That Are Hard to Explain
I work with Web3, fintech, and crypto product teams that need their content to explain technical products clearly, show up in the right search journeys, and build trust before prospects ever speak to sales.
Web3 Infrastructure Companies
Clarify technical products, improve developer discovery, and turn content into adoption paths.
Fintech Companies
Improve visibility for regulated YMYL products where compliance, trust, and accuracy matter.
Wallets, Exchanges & DApps
Build visibility and smoother education-to-conversion journeys for crypto users comparing Web3 apps.
Web3 & Fintech Content Agencies
Add a sellable AEO/GEO layer to the SEO, content, and PR services you already offer.
MY PROCESS
A Clear Path From Audit to Impact
No guesswork, no scope creep. Just a structured process that takes you from “where do we stand” to a content system that actually performs.
Prefer to start smaller? Every step also works as a standalone engagement, from a single audit to a one-off training session.
Faqs
Frequently Asked Questions
Straight answers to the questions Web3, fintech, and agency teams ask most before working together, on AEO/GEO, compliance, engagement length, and how the process actually works.
SEO focuses on ranking in traditional search results. AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) focus on getting cited and recommended inside AI-generated answers from tools like ChatGPT, Perplexity, and Google AI Overviews. These now work together, not separately, since most buyers research using both before they ever visit a website.
Yes. Most of my work is with Web3 infrastructure providers, wallets, exchanges, dApps, and crypto-adjacent fintech companies, many of which deal with limited or restricted paid ad access. That makes organic search and AI visibility one of the few channels that compounds instead of getting more expensive over time.
Both. Every service, from an AI visibility audit to a workflow review to team training, works as a standalone engagement. You’re not required to commit to ongoing work; many clients start with a single audit and decide afterward whether a roadmap or retainer makes sense.
Yes. Fintech content sits in YMYL (“Your Money or Your Life”) territory, where accuracy and trust signals matter to regulators and AI systems alike. Content strategies are built to survive legal and compliance review while staying clear, persuasive, and structured for visibility in both search and AI answers.
Timelines vary by starting point and scope, but audits are typically delivered within one to three weeks, and most clients begin seeing measurable shifts in rankings or AI citations within the first few months of implementing recommendations, with gains compounding as content authority builds.
Yes. Many agencies want to add AI visibility and AEO/GEO as a service line without building the capability in-house. That can include white-label audits, content strategy support for their clients, or training for their internal team, so the agency can offer a higher-value service without hiring full-time.
Testimonials
Feedback From Colleagues & Clients
A few words from people who have worked with me across SEO, content strategy, editorial workflows, and team leadership.
Jon Kamin
CEO, Frshminds
I’ve had the pleasure of working with Ines to build frshminds.com for several years now. Ines is thoughtful, creative, a true problem-solver, and very trustworthy. I wholeheartedly endorse her and am happy to continue to work with her!
Camila Karam
Content Editor, Cryptonews
Ines managed me for almost two years, and working with her has been absolutely amazing! She is smart, empathetic, hard-working, and her feedback always pushed me to be the best version I could be. I learned a lot from her.
Mike Hakopyan
Founder, 7Rock Marketing
Ines is a true gem as a freelancer! Her exceptional organization, attention to detail, and working style have helped us improve content quality for all clients we work with. We couldn’t be happier to have found her, and we eagerly look forward to continuing our fruitful partnership.
Polina Bila
Head of Socials & PR, Cryptonews
I worked with Ines during her time at Cryptonews, where she played a big role in shaping our evergreen content and helping define a strong editorial voice in the Web3 space. She’s someone who naturally elevates the work around her and makes any team better just by being part of it.
Ignas Varkala
Head of SEO, Clickout Media
Ines is the go-to person of the editorial team for ideas, input, and even strategy. She brings great ideas to the table and gets things done quickly, efficiently, and without sacrificing quality. Ines demonstrated exceptional management skills by training and mentoring two writers while efficiently handling multiple priorities.
Ihssan El Medkouri
Content Editor, Cryptonews
I worked with Ines as my manager for nearly two years, and much of my growth during that time came from her guidance. She always gave thoughtful, constructive feedback. She’s hardworking, reliable, and consistently exceeds everyone’s expectations. She was truly the glue of the team.
Need SEO, AEO, and GEO support?
Tell me what you’re trying to solve, and I’ll help you find the most practical way forward.