Category Search Engine Optimization (SEO)

Over 80% of AI citations come from pages that don't rank in Google's top 10

Search Engine Optimization (SEO)Answer Engine Optimization (AEO)

Ines S. Tavares
August 28, 2026

How SEO Is Changing in the Age of AI Search – A Practitioner’s Take

SEO’s core disciplines like technical health, EEAT, and content quality still determine AI visibility. What’s new is how success is measured, how content must be structured for extraction, and how authority is assessed. Open LinkedIn on any given morning and…

Overlapping screenshots of a competitor content gap analysis sheet and an SEO SERP analysis template, two of the spreadsheets built for a repeatable SEO strategy system

Content Strategy Search Engine Optimization (SEO)

Ines S. Tavares
August 28, 2026

What I Learned Building a Repeatable SEO Strategy System From Scratch

Many Web3, crypto, fintech, and other complex-industry teams struggle with fragmented content systems. Topics are disconnected from the customer journey, search intent is misaligned, internal links are an afterthought, and content decisions often depend more on assumptions than a clear…

How SEO Is Changing in the Age of AI Search – A Practitioner’s Take

What I Learned Building a Repeatable SEO Strategy System From Scratch

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