Hi, I’m Ines

I’m an SEO strategist helping Web3 and fintech teams build better content systems and improve visibility across Google and AI search.

Ranking on Google still matters, but users are increasingly getting answers before they click. I help teams adapt their content strategy, workflows, and existing pages for that reality.

Ines S. Tavares — Web3 Writer + Tech Writer

Where I add value

If any of this sounds familiar, I can help 👇

  • You have plenty of content, but no clear system for deciding what to publish, update, consolidate, or retire.
  • Your rankings, traffic, or conversions are slipping, and you need a practical roadmap for what to fix first.
  • You’re unsure whether your brand shows up in ChatGPT, Google AI results, or other AI search experiences.
  • You want to use AI to speed up content creation or reduce costs, but not at the expense of accuracy, originality, or brand voice.
  • Your content process depends too much on memory; you lack clear workflows, documentation, and QA.
  • You want to upskill your content team on AI search, content quality, or editorial processes so they can work more confidently and consistently.
  • You’re a Web3 agency whose clients are starting to ask about AI search, and your team lacks the know-how to provide these services.

How I add value

Services for Web3, Crypto & Fintech Brands

SEO & Content Audits

I audit your content and SEO foundations to understand what’s working, what’s underperforming, and where the strongest opportunities are.

You get the audit results and an opportunity report with recommendations for content updates, rewrites, consolidation, new pages to create, and more.

 

AI Visibility Audits

Get a clear picture of your visibility across AI search compared with your competitors.

I check how your brand appears across ChatGPT, Perplexity, and Google AI results, as well as competitor mentions, then identify gaps and opportunities to improve your visibility in AI search.

Content Strategy Roadmaps

Get a prioritized content plan your team can easily follow.

I combine audit findings, search opportunities, AI visibility gaps, and business goals into a prioritized content roadmap with clear next steps for your team.

Content Workflow Design

Give your team a content process that makes quality easier to repeat, production easier to scale, and ownership clearer across the team.

I help build or improve your content workflow, from briefs and drafting to QA, publishing, internal linking, and more.

AI Workflow Design

Use AI to reduce bottlenecks, lower the cost per content asset, and make repeatable content tasks faster without sacrificing quality.

I design AI-assisted workflows for research, briefing, drafting, QA, updates, and repurposing, with human review built in where judgment, accuracy, and brand voice matter most.

Team Training

I train writers, editors, marketers, and agencies on how AI search changes content strategy, how to integrate AI visibility into existing SEO work, and how to use AI responsibly across research, briefing, drafting, optimization, and updates.

Tech & Web3 Writing Portfolio

Examples of my work

How Blockchain and Sustainability Can Boost Business Profits

“We’ll […] give you an overview of what blockchain is, how it can support sustainability efforts, and the challenges it still needs to overcome.”

Tech and cybersecurity writer for hire portfolio — How to Prevent Ransomware Attacks (published on: ASi Networks)

“[…] It’s not a matter of ‘if your business gets attacked’ but when. The only way to protect [it] from ransomware is to have a robust prevention and response plan in place.”

Portfolio image of a Web3 writer for hire.

“After giving you a high-level overview of what DAOs are, how they work, and their benefits, we’ll discuss if you should consider starting one and give you two use cases of DAOs for SMBs.”

Portfolio image of a B2B SaaS writer for hire.

“Find out what the five best Elementor alternatives are and the questions you need to answer before making the switch.”

Web3 writer for hire portfolio — "how to create a web3 wallet in 4 easy steps — 2023 guide" (published on: HackerNoon)

“Web3 wallets are essential to participate in Web3. Learn what a Web3 wallet is, why you need one, and how to create a Web3 wallet for free, in minutes.”

Tech and cybersecurity writer for hire portfolio — The Importance of Disaster Recovery Plans for SMBs (published on: ASi Networks)

“[…] Learn the importance of disaster recovery plans, how an effective DRP works, how to secure approval from the C-suite, and more.”

web3 for dummies — a comprehensive guide for beginners Hackernoon

“Learn everything you need to know about the next version of the Internet in this comprehensive “Web3 for Dummies” guide.”

Portfolio image of a tech writer for hire, featuring the blog post "10 Benefits of Managed IT Services for Digital Transformation of SMBs" posted on ASi Networks.

“Businesses that embrace digital transformation see 8x more revenue. […] [Here], we’ll go over the top 10 benefits of managed IT services for the digital transition of your business.”

The Future of Decentralized Finance DeFi 3 Common Uses

“What advantages does DeFi bring about that have made it grow so fast? How is it being used today? What’s the future of DeFi? And […] how can your business benefit from implementing it?”

Testimonials

Kind words from past clients

We're a good fit if you're looking for a writer who...

  • Specializes in Web3 and tech.
  • Writes in-depth, actionable blog posts that rank for competitive keywords.
  • Can interview you or one of your in-house experts and turn your internal know-how and ideas into thought leadership pieces.
  • Cares deeply about content quality and helping your brand succeed.

We're not a good fit if you're looking for a writer who...

  • Is a generalist.
  • Produces low-quality SEO blog posts in bulk.
  • Offers unlimited revisions and free samples.

Great content is a call away

Tell me about your content goals and vision. I’ll tell you how I can help.

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