SELECTED RESULTS FROM SEO AND CONTENT STRATEGY WORK:
HOW I HELP
From Google Clicks to AI Citations
Ranking on Google still matters, but your audience is increasingly getting answers before they click. I help teams adapt their content strategy and workflows for the AI era.
Search & AI Visibility
Get found where your audience searches, compares, and gets answers.
Content Ops & Workflows
Build a repeatable content process that scales without sacrificing quality.
Content Strategy
Know what to create, update, consolidate, or retire next.
Team Training
Help your team work smarter across SEO, AI search, and content production.
Testimonials
Feedback From Colleagues & Clients
A few words from people who have worked with me across SEO, content strategy, editorial workflows, and team leadership.
Ignas Varkala
Head of SEO, Clickout Media
Ines is the go-to person of the editorial team for ideas, input, and even strategy. She brings great ideas to the table and gets things done quickly, efficiently, and without sacrificing quality. Ines demonstrated exceptional management skills by training and mentoring two writers while efficiently handling multiple priorities.
Polina Bila
Head of Socials & PR, Cryptonews
I worked with Ines during her time at Cryptonews, where she played a big role in shaping our evergreen content and helping define a strong editorial voice in the Web3 space. She’s someone who naturally elevates the work around her and makes any team better just by being part of it.
Jon Kamin
CEO, Frshminds
I’ve had the pleasure of working with Ines to build frshminds.com for several years now. Ines is thoughtful, creative, a true problem-solver, and very trustworthy. I wholeheartedly endorse her and am happy to continue to work with her!
Need SEO, AEO, and GEO support?
Tell me what you’re trying to solve, and I’ll help you find the most practical way forward.
Latest From the Blog
Practical ideas on SEO, AI search, content strategy, and workflows for teams building in complex markets.
My Web3 Editorial QA Workflow for Accuracy, Trust, and Search Visibility
Editorial QA is the final quality check before a piece goes live. It makes sure the content is accurate,…
What I Learned Building a Repeatable SEO Strategy System From Scratch
Many Web3, crypto, fintech, and other complex-industry teams struggle with fragmented content systems. Topics are disconnected from the customer…
Better Strategy Starts With a Clear Content Inventory
Better content strategy starts with understanding what already exists. Here’s how I began building a content inventory, SEO baseline, and AI visibility process.