Hi, I’m Ines

I’m an SEO strategist helping Web3 and fintech teams build better content systems and improve visibility across Google and AI search.

Ranking on Google still matters, but users are increasingly getting answers before they click. I help teams adapt their content strategy, workflows, and existing pages for that reality.

Ines S. Tavares — Web3 Writer + Tech Writer

Where I add value

If any of this sounds familiar, I can help 👇

  • You have plenty of content, but no clear system for deciding what to publish, update, consolidate, or retire.
  • Your rankings, traffic, or conversions are slipping, and you need a practical roadmap for what to fix first.
  • You’re not sure whether your brand shows up in ChatGPT, Perplexity, Google AI results, or other AI search experiences.
  • You want to use AI to speed up the content creation process or reduce costs, but without publishing generic, inaccurate, or off-brand content.
  • Your content process depends too much on memory and “how we’ve always done it” instead of clear workflows, documentation, QA, and ownership.
  • You’re a Web3 agency whose clients are starting to ask about AI search, and your existing team doesn’t have the know-how to provide these services.
  • You want to upskill your content team on AI search, content quality, or editorial processes so they can work more confidently and consistently.

We're a good fit if you're looking for a writer who...

  • Specializes in Web3 and tech.
  • Writes in-depth, actionable blog posts that rank for competitive keywords.
  • Can interview you or one of your in-house experts and turn your internal know-how and ideas into thought leadership pieces.
  • Cares deeply about content quality and helping your brand succeed.

We're not a good fit if you're looking for a writer who...

  • Is a generalist.
  • Produces low-quality SEO blog posts in bulk.
  • Offers unlimited revisions and free samples.

Tech & Web3 writing Services

Here's what I can help you with:

Long-Form SEO Blog Posts

In-depth, actionable blog posts full of facts, stats, examples, screenshots, and SME insights.

Boost your online visibility, drive organic traffic, build authority and trust, grow a community, and position your offering as a solution to your audience’s pain points.

Thought Leadership Content

I’ll interview you or one of your in-house experts and turn your differentiators, disruptive ideas or opinions, and internal know-how into content that positions you as a thought leader in your niche.

BoFu Content

Boost content ROI by increasing email signups, subscribers, and sales with bottom-of-the-funnel (BoFu) content.

Think case studies, detailed user guides and tutorials, listicles, “alternatives” and comparison posts, white papers, and reports.

Case Studies

Compelling case studies showcasing your brand’s success stories and the value of your solutions are powerful content assets for building trust and persuading prospects.

I can schedule, interview, and create story and data-driven narratives with your best clients.

Whitepapers & eBooks​

Whether you need a Web3 white paper detailing your project’s technicalities, value proposition, and tokenomics or a whitepaper/eBook showcasing your brand’s expertise to position you as an authority and thought leader in your niche, I can help.

Research Reports

Research reports set your brand apart and cement you as a thought leader by exposing gaps in your industry, questioning tactics, and introducing thought-provoking narratives.

Besides, a single research report can fuel your content marketing engine for an entire year.

Testimonials

Kind words from past clients

Tech & Web3 Writing Portfolio

Examples of my work

How Blockchain and Sustainability Can Boost Business Profits

“We’ll […] give you an overview of what blockchain is, how it can support sustainability efforts, and the challenges it still needs to overcome.”

Tech and cybersecurity writer for hire portfolio — How to Prevent Ransomware Attacks (published on: ASi Networks)

“[…] It’s not a matter of ‘if your business gets attacked’ but when. The only way to protect [it] from ransomware is to have a robust prevention and response plan in place.”

Portfolio image of a Web3 writer for hire.

“After giving you a high-level overview of what DAOs are, how they work, and their benefits, we’ll discuss if you should consider starting one and give you two use cases of DAOs for SMBs.”

Portfolio image of a B2B SaaS writer for hire.

“Find out what the five best Elementor alternatives are and the questions you need to answer before making the switch.”

Web3 writer for hire portfolio — "how to create a web3 wallet in 4 easy steps — 2023 guide" (published on: HackerNoon)

“Web3 wallets are essential to participate in Web3. Learn what a Web3 wallet is, why you need one, and how to create a Web3 wallet for free, in minutes.”

Tech and cybersecurity writer for hire portfolio — The Importance of Disaster Recovery Plans for SMBs (published on: ASi Networks)

“[…] Learn the importance of disaster recovery plans, how an effective DRP works, how to secure approval from the C-suite, and more.”

web3 for dummies — a comprehensive guide for beginners Hackernoon

“Learn everything you need to know about the next version of the Internet in this comprehensive “Web3 for Dummies” guide.”

Portfolio image of a tech writer for hire, featuring the blog post "10 Benefits of Managed IT Services for Digital Transformation of SMBs" posted on ASi Networks.

“Businesses that embrace digital transformation see 8x more revenue. […] [Here], we’ll go over the top 10 benefits of managed IT services for the digital transition of your business.”

The Future of Decentralized Finance DeFi 3 Common Uses

“What advantages does DeFi bring about that have made it grow so fast? How is it being used today? What’s the future of DeFi? And […] how can your business benefit from implementing it?”

Great content is a call away

Tell me about your content goals and vision. I’ll tell you how I can help.

Blog

Latest Blog Posts

Web3, blockchain, and DeFi guides.

The featured image of the blog post "9 Types of Blockchain Digital Assets Explained (with Examples)," showing a tweet by user @McdonaldLu72285 on an orange background.
Blockchain Crypto

9 Types of Blockchain Digital Assets Explained (with Examples)

Learn about the nine main types of blockchain digital assets as well as their...

A tweet by user @blknoiz06 saying "future me looking back at the 2023-25 crypto bull market," with a meme below showing Adam Sandler saying "That's history right there, you understand?," on a dark orange background.
Crypto

13 Reasons Why the Next Crypto Bull Market May Come in 2024

Learn what a bull run in crypto is and why experts believe a new...

"Blockchain scalability solutions" featured image — a tweet by @colorado_jon asking readers what would be possible if we overcame the blockchain scalability problem.
Blockchain

11 Most Promising Blockchain Scalability Solutions in 2023 (with Examples)

Learn about the main blockchain scalability solutions available in 2023, including on-chain and off-chain...

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