Get found on Google.
Get recommended by AI.
I help small businesses turn Google and AI search into a reliable source of new customers — SEO to get you ranked, AEO to get you named by AI tools like ChatGPT and Perplexity.
Trusted by 20+ small businesses across legal, dental, and other professional services.
Some Wins I’m Proud Of
+105%
Website Traffic Through Evergreen Content
+30%
MoM Conversion Growth
+250%
YoY Commercial Revenue
30x
Growth in Weekly Consultation Bookings
70+
Business Inquiries From a Single Piece of Content
Google gives people options. AI gives them a decision.
Search used to give users 10 links to sift through. Now, AI gives them just 2 or 3 names.
If your business isn’t one of them, you’re never even considered.
The businesses that AI recommends have three things in common.
AI doesn’t recommend businesses at random. I’ve studied the pattern and built my work around it. Here’s what consistently separates who gets named from who doesn’t.
Make sure engines can reach, parse, and understand your site.
AI crawlers read structure before text. If your site is slow, blocked, badly organised, or inconsistent about who you are and what you do, you’re filtered out. This is where most small business sites are losing.
The work:
- A full technical crawl so we know what’s blocking you
- Fixes prioritized by what’s costing you visibility first
- The schema markup and consistent business details that give search engines and AI a clear, structured picture of who you are
Answer the questions your customers ask, in a way engines can extract.
Engines quote specific, self-contained passages, not whole pages. Content that answers one question directly gets extracted. Content that buries the answer doesn’t.
The work:
- Pages built around buyer questions, not keyword lists
- The highest-value pages written first
- Answers lead with direct responses, the way AI extracts them
- FAQ sections and comparison pages built into the pages
AI trusts what third-party sources say about you more than what you say about yourself.
Engines look for confirmation beyond your own website. This is the highest-leverage layer and the slowest to build.
The work:
- Citation and mentions audit of the directories that matter for your business
- Participation in the communities your customers spend time in
- A system for asking happy customers for reviews
- Outreach to trusted industry publications
Services
Here’s how I can help your small business rank on Google and show up in AI answers.
Free AI Visibility Check
Free
See whether AI tools like ChatGPT and Gemini know your business exists and what they’re saying if they do.
AEO Audit
$650
A full diagnostic of where you stand across Google and AI search, with a prioritized roadmap and a 60-minute walkthrough.
SEO Audit
$650
A complete review of your search performance, including technical health, content, and AI visibility, with a prioritized roadmap and a live walkthrough.
Technical SEO Audit
$950
A deep technical review, including crawlability, site speed, indexation, and schema, for when strategy’s handled and the foundation needs checking.
SEO Managed Services
Starts at $750/mo
Technical fixes, on-page optimization, and content built around what your customers are searching for, with a clear, prioritized plan for what happens each month.
Local SEO Services
Starts at $750/mo
Get found by customers searching nearby. Includes Google Business Profile management, local rankings, and keeping your business details consistent everywhere.
AEO Managed Services
Starts at $750/mo
Get named when customers ask ChatGPT and other AIs who to trust. Includes schema and structured content, answer-first pages built to be cited, and the third-party signals that back them up.
LLMO Managed Services
Starts at $1,500/mo
Grow your web presence beyond your own site. Includes Reddit posting and dedicated outreach to industry publications and other third-party sources that AI treats as independent proof.
Not sure where to start?
Book a free 30-minute call. I’ll look at your site beforehand and come with a few specific things I’d fix first.
Testimonials
What it’s like to work with me.
A few words from people I’ve worked closely with over the years — real proof of how I work.
Jon Kamin
CEO, The Open:Minds Expo
I’ve had the pleasure of working with Ines for several years now. She is thoughtful, creative, a true problem-solver, and very trustworthy. I wholeheartedly endorse her and am happy to continue to work with her!
Mike Hakopyan
Founder, 7Rock Marketing
Ines is a true gem as a freelancer! Her exceptional organization, attention to detail, and working style have helped us improve content quality for all clients we work with. We couldn’t be happier to have found her, and we eagerly look forward to continuing our fruitful partnership.
Josh Kerbel
Founder, The GroundTruth
I’ve been working with Ines for about two years now, and the quality of her work product, punctuality, and ease of working with her are second to none. Hiring her is a solid business investment in quality content.
Why work with me?
I grew up around small businesses — my mom, dad, and stepdad each ran one — and now I run my own. One thing hasn’t changed since I was a kid: you need customers to find you.
What’s changed is where they look. Today it’s Google and, more and more, AI tools like ChatGPT. I make sure you show up in both.
And because I’ve sat on your side of the table, I work the way I’d want someone to work for me: directly, in plain language, and without wasting your money.
6+ Years · 20+ Small Businesses
A track record across legal, dental, and other professional services.
Small-Business Raised
Grew up watching my family run their own businesses. Now I run mine too.
Built for AI Search
Schema, structure, and content built to get cited, not just ranked.
Direct Access, No Handoffs
You work directly with me. No juniors, no account managers, no one relaying messages.
Tell me about your business.
Tell me what your business does and where you want it to be. I’ll tell you what’s realistic, what it would take to get there, and whether I’m the right person for the job.
- No sales team or juniors — you get me
- No pitch, no commitment, no pressure
- If I’m not the right fit, I’ll tell you
- You’ll know where you stand, either way
Alternatively, you can email me at hi@inesstavares.com, or book a meeting.
Frequently Asked Questions (FAQs)
Both — and I don’t sell them separately. AI answers are mostly built on the same signals search engines rank. Fix your SEO foundation and your AI visibility improves with it. Splitting them means paying twice for overlapping work.
Probably, if you’re a small service business. Dental practices, law firms, clinics, contractors, accountants, consultants, MSPs, brokers. I don’t work with e-commerce or retail.
Most of my clients are U.S.-based, but I work with any business whose customers search in English. Search doesn’t care where I sit — I optimize for your market and your local competitors, not mine. Calls happen on your schedule.
Yes, and I cap my client list so that stays true. You get someone who knows your site instead of a rotating team. When I’m at capacity, I stop accepting new clients.
Technical fixes register within weeks. AI mentions often shift in one to three months. Rankings and steady traffic usually take three to six months, but it can take longer for competitive terms. It also depends on the retainer tier you select since the number of new content pieces, optimizations, and off-site work varies.
Retainers start at $750/month. One-off audits start at $650. What you pay depends on which tier you choose. They differ by how many prompts I track and how much gets done each month. You can see the full breakdown on my pricing page.
Retainers run in 3-, 6-, or 12-month terms. Three is the floor because SEO can’t show meaningful movement in less. Longer terms cost less: 6 months includes 2 weeks free, 12 months includes 2 months free. If you’re not ready for that, the one-off audits carry no term at all. You pay once, get the audit and a walkthrough, and do whatever you want with it — implement it yourself, hand it to someone else, or sit on it. Plenty of people start there and move to a retainer once they’ve seen how I work.
No, and neither can anyone who’s honest. Nobody controls Google or ChatGPT. What I guarantee is delivery; everything in your tier gets done every month, and if something ever delays it, you’ll hear it from me first.
Guides for Small Business Owners
Still researching? My guides explain SEO, AEO, and local visibility without the jargon, and showcase the thinking I bring to client work, free to read.
SEO for Small Business Owners – Simple Step-by-Step Guide
SEO for a small business starts with setting up tracking. Then, research keywords, build service…
My AI Visibility Framework: The 3Bs Flywheel
AI visibility requires being retrievable, worth citing, and corroborated by third-party sources. The 3Bs Framework…
Research-Backed Strategies to Improve Brand Visibility in AI Search Engines
A synthesis of 22 research sources on brand visibility in AI search, ranked by how…