Get found on Google.
Get recommended by AI.

Search gives people ten links to sift through. AI gives two or three names.
I make sure yours is one of them.

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SELECTED RESULTS FROM SEO AND CONTENT STRATEGY WORK:

+%
Evergreen Content Traffic
+%
MoM Conversion Growth
+%
YoY Commercial Revenue
+
Companies Trusted My Work

HOW I HELP

From Google Clicks to AI Citations

Ranking on Google still matters, but your audience is increasingly getting answers before they click. I help teams adapt their content strategy and workflows for the AI era.

Explore All Services
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Search & AI Visibility

Get found where your audience searches, compares, and gets answers.

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Content Ops & Workflows

Build a repeatable content process that scales without sacrificing quality.

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Content Strategy

Know what to create, update, consolidate, or retire next.

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Team Training

Help your team work smarter across SEO, AI search, and content production.

Testimonials

Feedback From Colleagues & Clients

A few words from people who have worked with me across SEO, content strategy, editorial workflows, and team leadership.

ignas varkala, head of seo, clickout media
Ignas Varkala
Project Manager, BroadSpec Consulting

Ines is the go-to person of the editorial team for ideas, input, and even strategy. She brings great ideas to the table and gets things done quickly, efficiently, and without sacrificing quality. Ines demonstrated exceptional management skills by training and mentoring two writers while efficiently handling multiple priorities. 

ignas varkala, head of seo, clickout media
Polina Bila
Head of Socials & PR, Cryptonews

I worked with Ines during her time at Cryptonews, where she played a big role in shaping our evergreen content and helping define a strong editorial voice in the Web3 space. She’s someone who naturally elevates the work around her and makes any team better just by being part of it.

ignas varkala, head of seo, clickout media
Jon Kamin
CEO, Frshminds

I’ve had the pleasure of working with Ines to build frshminds.com for several years now. Ines is thoughtful, creative, a true problem-solver, and very trustworthy. I wholeheartedly endorse her and am happy to continue to work with her!

Need SEO, AEO, and GEO support?

Tell me what you’re trying to solve, and I’ll help you find the most practical way forward.

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Latest Guides

Practical ideas on SEO, AI search, content strategy, and workflows for teams building in complex markets.

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