Hi, I’m Ines

I’m an SEO strategist helping Web3 and fintech teams build better content systems and improve visibility across Google and AI search.

Ranking on Google still matters, but users are increasingly getting answers before they click. I help teams adapt their content strategy, workflows, and existing pages for that reality.

Where I add value

If any of this sounds familiar, I can help 👇

You have plenty of content, but no clear system for deciding what to publish, update, consolidate, or retire.
Your rankings, traffic, or conversions are slipping, and you need a practical roadmap for what to fix first.
You’re not sure whether your brand shows up in ChatGPT, Perplexity, Google AI results, or other AI search experiences.
You want to use AI to speed up the content creation process or reduce costs, but without publishing generic, inaccurate, or off-brand content.
Your content process depends too much on memory and “how we’ve always done it” instead of clear workflows, documentation, QA, and ownership.
You’re a Web3 agency whose clients are starting to ask about AI search, and your existing team doesn’t have the know-how to provide these services.
You want to upskill your content team on AI search, content quality, or editorial processes so they can work more confidently and consistently.

We're a good fit if you're looking for a writer who...

Specializes in Web3 and tech.
Writes in-depth, actionable blog posts that rank for competitive keywords.
Can interview you or one of your in-house experts and turn your internal know-how and ideas into thought leadership pieces.
Cares deeply about content quality and helping your brand succeed.

We're not a good fit if you're looking for a writer who...

Is a generalist.
Produces low-quality SEO blog posts in bulk.
Offers unlimited revisions and free samples.

Tech & Web3 writing Services

Here's what I can help you with:

Long-Form SEO Blog Posts

In-depth, actionable blog posts full of facts, stats, examples, screenshots, and SME insights.

Boost your online visibility, drive organic traffic, build authority and trust, grow a community, and position your offering as a solution to your audience’s pain points.

Thought Leadership Content

I’ll interview you or one of your in-house experts and turn your differentiators, disruptive ideas or opinions, and internal know-how into content that positions you as a thought leader in your niche.

BoFu Content

Boost content ROI by increasing email signups, subscribers, and sales with bottom-of-the-funnel (BoFu) content.

Think case studies, detailed user guides and tutorials, listicles, “alternatives” and comparison posts, white papers, and reports.

Case Studies

Compelling case studies showcasing your brand’s success stories and the value of your solutions are powerful content assets for building trust and persuading prospects.

I can schedule, interview, and create story and data-driven narratives with your best clients.

Whitepapers & eBooks

Whether you need a Web3 white paper detailing your project’s technicalities, value proposition, and tokenomics or a whitepaper/eBook showcasing your brand’s expertise to position you as an authority and thought leader in your niche, I can help.

Research Reports

Research reports set your brand apart and cement you as a thought leader by exposing gaps in your industry, questioning tactics, and introducing thought-provoking narratives.

Besides, a single research report can fuel your content marketing engine for an entire year.

Testimonials

Kind words from past clients

Mike Hakopyan

Founder @ 7Rock Marketing

Ines is a true gem as a freelance content writer! Her exceptional organization, attention to detail, and writing style have helped us improve content quality for all clients we work with. We couldn't be happier to have found her, and we eagerly look forward to continuing our fruitful partnership.

Jon Kamin

CEO @ Frshminds

Charlotte Vis

Digital Marketing Strategist @ Inverdiamond

Ines's good eye for detail and quick turnaround time definitely made her stand out from other writers. The content she provided created a good base for Inverdiamond. I’d recommend her services.

Josh Kerbel

CTO @ Frshminds

I've been working with Ines for about two years now. Regarding the quality of her work, punctuality, and ease of working with her, she is second to none. Hiring her is a solid business investment in quality content.