Hi, I’m Ines
I’m an SEO strategist helping Web3 and fintech teams build better content systems and improve visibility across Google and AI search.
Ranking on Google still matters, but users are increasingly getting answers before they click. I help teams adapt their content strategy, workflows, and existing pages for that reality.
Where I add value
If any of these sound familiar, I can help 👇
- You have plenty of content, but no clear system for deciding what to publish, update, consolidate, or retire.
- Your rankings, traffic, or conversions are slipping, and you need a practical roadmap for what to fix first.
- You’re unsure whether your brand shows up in ChatGPT, Google AI results, or other AI search experiences.
- You want to use AI to speed up content creation or reduce costs, but not at the expense of accuracy, originality, or brand voice.
- Your content process depends too much on memory; you lack clear workflows, documentation, and QA.
- You want to upskill your content team on AI search, content quality, or editorial processes so they can work more confidently and consistently.
- You’re a Web3 agency whose clients are starting to ask about AI search, and your team lacks the know-how to provide these services.
How I add value
Services for Web3, Crypto & Fintech Brands
SEO & Content Audits
I audit your content and SEO foundations to understand what’s working, what’s underperforming, and where the strongest opportunities are.
You get the audit results and an opportunity report with recommendations for content updates, rewrites, consolidation, new pages to create, and more.
AI Visibility Audits
Get a clear picture of your visibility across AI search compared with your competitors.
I check how your brand appears across ChatGPT, Perplexity, and Google AI results, as well as competitor mentions, then identify gaps and opportunities to improve your visibility in AI search.
Content Strategy Roadmaps
Get a prioritized content plan your team can easily follow.
I combine audit findings, search opportunities, AI visibility gaps, and business goals into a prioritized content roadmap with clear next steps for your team.
Content Workflow Design
Give your team a content process that makes quality easier to repeat, production easier to scale, and ownership clearer across the team.
I help build or improve your content workflow, from briefs and drafting to QA, publishing, internal linking, and more.
AI Workflow Design
Use AI to reduce bottlenecks, lower the cost per content asset, and make repeatable content tasks faster without sacrificing quality.
I design AI-assisted workflows for research, briefing, drafting, QA, updates, and repurposing, with human review built in where judgment, accuracy, and brand voice matter most.
Team Training
I train writers, editors, marketers, and agencies on how AI search changes content strategy, how to integrate AI visibility into existing SEO work, and how to use AI responsibly across research, briefing, drafting, optimization, and updates.
My track record
Experience & Results
Freelance SEO/AEO & Content Strategist
2020 – Present • Remote
Over the years, I’ve worked with Web3, crypto, fintech, SaaS, IT, and tech brands to help improve visibility, workflows, AI-assisted content processes, and content quality at scale.
- Built a content strategy for a low-authority site that generated 30+ weekly consultation bookings by month three.
- Improved average rankings by 3.46 positions across 40 weekly page optimizations over four weeks through targeted content updates.
Evergreen Editor & SEO Content Strategist — Cryptonews
Mar 2024 – Apr 2026 • Remote
I worked across evergreen crypto/Web3 content, combining SEO strategy, editorial QA, content optimization, writer training, workflow documentation, and performance analysis. My work covered both educational and commercial content.
- Helped grow evergreen organic traffic by +105%, from ~44k to ~90k daily visits.
- Contributed to +250% commercial revenue growth YoY.
- Launched a prediction markets content cluster that reached top 5 rankings for main keywords, 2,000+ monthly visits by month two, and 3 commercial partnerships.
- Helped improve conversions by +30% by analyzing page performance patterns and applying findings to underperforming pages.
SEO Content Strategist — 7Rock Marketing
May 2023 – Feb 2024 • Remote
I developed SEO content strategies and produced long-form content for agency clients across tech, SaaS, cybersecurity, and Web3-related topics.
- Created SEO content strategies based on business goals, audience pain points, and ranking opportunities.
- Built briefs and wrote research-heavy content, website copy, and landing pages.
Take a look at my LinkedIn profile to learn more about my experience and certifications.
Testimonials
Feedback From Colleagues & Clients
I worked with Ines as my manager for nearly two years, and much of my growth during that time came from her guidance. She always gave thoughtful, constructive feedback. She’s hardworking, reliable, and consistently exceeds everyone's expectations. She was truly the glue of the team.
Ines managed me for almost two years, and working with her has been absolutely amazing! She is smart, empathetic, hard-working, and her feedback always pushed me to be the best version I could be. I learned a lot from her.
I worked with Ines during her time at Cryptonews, where she played a big role in shaping our evergreen content and helping define a strong editorial voice in the Web3 space. She’s someone who naturally elevates the work around her and makes any team better just by being part of it.
Inês is awesome! She wrote some terrific blog content in the online marketing space for us. I was really impressed with her work, professionalism, and overall commitment to quality and going above and beyond to create great content.
Ines is a true gem as a freelance content writer! Her exceptional organization, attention to detail, and writing style have helped us improve content quality for all clients we work with. We couldn't be happier to have found her, and we eagerly look forward to continuing our fruitful partnership.
I've been working with Ines for about two years now. Regarding the quality of her work, punctuality, and ease of working with her, she is second to none. Hiring her is a solid business investment in quality content.
We're a good fit if you're looking for a writer who...
- Specializes in Web3 and tech.
- Writes in-depth, actionable blog posts that rank for competitive keywords.
- Can interview you or one of your in-house experts and turn your internal know-how and ideas into thought leadership pieces.
- Cares deeply about content quality and helping your brand succeed.
We're not a good fit if you're looking for a writer who...
- Is a generalist.
- Produces low-quality SEO blog posts in bulk.
- Offers unlimited revisions and free samples.
Great content is a call away
Tell me about your content goals and vision. I’ll tell you how I can help.