Hi, I’m Ines
I’m an SEO strategist helping Web3 and fintech teams build better content systems and improve visibility across Google and AI search.
Ranking on Google still matters, but users are increasingly getting answers before they click. I help teams adapt their content strategy, workflows, and existing pages for that reality.
Where I add value
If any of this sounds familiar, I can help 👇
- You have plenty of content, but no clear system for deciding what to publish, update, consolidate, or retire.
- Your rankings, traffic, or conversions are slipping, and you need a practical roadmap for what to fix first.
- You’re unsure whether your brand shows up in ChatGPT, Google AI results, or other AI search experiences.
- You want to use AI to speed up content creation or reduce costs, but not at the expense of accuracy, originality, or brand voice.
- Your content process depends too much on memory; you lack clear workflows, documentation, and QA.
- You want to upskill your content team on AI search, content quality, or editorial processes so they can work more confidently and consistently.
- You’re a Web3 agency whose clients are starting to ask about AI search, and your team lacks the know-how to provide these services.
How I add value
Services for Web3, Crypto & Fintech Brands
SEO & Content Audits
I audit your content and SEO foundations to understand what’s working, what’s underperforming, and where the strongest opportunities are.
You get the audit results and an opportunity report with recommendations for content updates, rewrites, consolidation, new pages to create, and more.
AI Visibility Audits
Get a clear picture of your visibility across AI search compared with your competitors.
I check how your brand appears across ChatGPT, Perplexity, and Google AI results, as well as competitor mentions, then identify gaps and opportunities to improve your visibility in AI search.
Content Strategy Roadmaps
Get a prioritized content plan your team can easily follow.
I combine audit findings, search opportunities, AI visibility gaps, and business goals into a prioritized content roadmap with clear next steps for your team.
Content Workflow Design
Give your team a content process that makes quality easier to repeat, production easier to scale, and ownership clearer across the team.
I help build or improve your content workflow, from briefs and drafting to QA, publishing, internal linking, and more.
AI Workflow Design
Use AI to reduce bottlenecks, lower the cost per content asset, and make repeatable content tasks faster without sacrificing quality.
I design AI-assisted workflows for research, briefing, drafting, QA, updates, and repurposing, with human review built in where judgment, accuracy, and brand voice matter most.
Team Training
I train writers, editors, marketers, and agencies on how AI search changes content strategy, how to integrate AI visibility into existing SEO work, and how to use AI responsibly across research, briefing, drafting, optimization, and updates.
Tech & Web3 Writing Portfolio
Examples of my work
“We’ll […] give you an overview of what blockchain is, how it can support sustainability efforts, and the challenges it still needs to overcome.”
“[…] It’s not a matter of ‘if your business gets attacked’ but when. The only way to protect [it] from ransomware is to have a robust prevention and response plan in place.”
“After giving you a high-level overview of what DAOs are, how they work, and their benefits, we’ll discuss if you should consider starting one and give you two use cases of DAOs for SMBs.”
“Find out what the five best Elementor alternatives are and the questions you need to answer before making the switch.”
“Web3 wallets are essential to participate in Web3. Learn what a Web3 wallet is, why you need one, and how to create a Web3 wallet for free, in minutes.”
“[…] Learn the importance of disaster recovery plans, how an effective DRP works, how to secure approval from the C-suite, and more.”
“Learn everything you need to know about the next version of the Internet in this comprehensive “Web3 for Dummies” guide.”
“Businesses that embrace digital transformation see 8x more revenue. […] [Here], we’ll go over the top 10 benefits of managed IT services for the digital transition of your business.”
“What advantages does DeFi bring about that have made it grow so fast? How is it being used today? What’s the future of DeFi? And […] how can your business benefit from implementing it?”
Testimonials
Kind words from past clients
Ines is a true gem as a freelance content writer! Her exceptional organization, attention to detail, and writing style have helped us improve content quality for all clients we work with. We couldn't be happier to have found her, and we eagerly look forward to continuing our fruitful partnership.
Ines's good eye for detail and quick turnaround time definitely made her stand out from other writers. The content she provided created a good base for Inverdiamond. I’d recommend her services.
I've been working with Ines for about two years now. Regarding the quality of her work, punctuality, and ease of working with her, she is second to none. Hiring her is a solid business investment in quality content.
We're a good fit if you're looking for a writer who...
- Specializes in Web3 and tech.
- Writes in-depth, actionable blog posts that rank for competitive keywords.
- Can interview you or one of your in-house experts and turn your internal know-how and ideas into thought leadership pieces.
- Cares deeply about content quality and helping your brand succeed.
We're not a good fit if you're looking for a writer who...
- Is a generalist.
- Produces low-quality SEO blog posts in bulk.
- Offers unlimited revisions and free samples.
Great content is a call away
Tell me about your content goals and vision. I’ll tell you how I can help.