Some Wins I’m Proud Of
+105%
Website Traffic Through Evergreen Content
+30%
MoM Conversion Growth
+250%
YoY Commercial Revenue
30x
Growth in Weekly Consultation Bookings
70+
Business Inquiries From a Single Piece of Content
How I approach SEO and AEO work.
Search and AI results change every month, so the work can’t be a one-off project. After a one-time Setup, I run the same three-step cycle every month: measure, plan, do the work, then measure again.
Setup
Deciding what success means for your business, and building the tracking to measure it.
Benchmark
Measuring where you stand in Google and in AI answers.
Blueprint
Working out why the gaps exist, and what is worth fixing first.
Build
Doing the work, both on your site and off it.
How I stack against other options.

Testimonials
Feedback From Colleagues & Clients
A few words from people who have worked with me across SEO, content strategy, editorial workflows, and team leadership.

Jon Kamin
CEO, The Open:Minds Expo
I’ve had the pleasure of working with Ines for several years now. She is thoughtful, creative, a true problem-solver, and very trustworthy. I wholeheartedly endorse her and am happy to continue to work with her!

Camila Karam
Content Editor, Cryptonews
Ines managed me for almost two years, and working with her has been absolutely amazing! She is smart, empathetic, hard-working, and her feedback always pushed me to be the best version I could be. I learned a lot from her.

Mike Hakopyan
Founder, 7Rock Marketing
Ines is a true gem as a freelancer! Her exceptional organization, attention to detail, and working style have helped us improve content quality for all clients we work with. We couldn’t be happier to have found her, and we eagerly look forward to continuing our fruitful partnership.

Polina Bila
Head of Socials & PR, Cryptonews
I worked with Ines during her time at Cryptonews, where she played a big role in shaping our evergreen content and helping define a strong editorial voice in the Web3 space. She’s someone who naturally elevates the work around her and makes any team better just by being part of it.

Ignas Varkala
Project Manager, BroadSpec Consulting
Ines is the go-to person of the editorial team for ideas, input, and even strategy. She brings great ideas to the table and gets things done quickly, efficiently, and without sacrificing quality. Ines demonstrated exceptional management skills by training and mentoring two writers while efficiently handling multiple priorities.

Ihssan El Medkouri
Content Editor, Cryptonews
I worked with Ines as my manager for nearly two years, and much of my growth during that time came from her guidance. She always gave thoughtful, constructive feedback. She’s hardworking, reliable, and consistently exceeds everyone’s expectations. She was truly the glue of the team.
Tell me about your business.
Tell me what your business does and where you want it to be. I’ll tell you what’s realistic, what it would take to get there, and whether I’m the right person for the job.
- No sales team or juniors — you get me
- No pitch, no commitment, no pressure
- If I’m not the right fit, I’ll tell you
- You’ll know where you stand, either way
Alternatively, you can email me at hi@inesstavares.com, or book a meeting.
Frequently Asked Questions (FAQs)
It depends on whether you want the work done for you. Choose a monthly plan if you’d like me to handle it all, every month. Start with an audit if you want a clear, prioritized plan first, or if you’ll do the work in-house or with your own developer. Not sure? We’ll work it out on a free intro call.
Not as part of the audit. You’ll get a prioritized roadmap and a walkthrough call. From there, it’s your choice. You can either work through it yourself, hand it to your developer, or have me carry it out on a monthly plan. Either way, you’ll know exactly what to fix and in what order.
Access to your WordPress site, Google Analytics, Search Console, and Google Business Profile. For most of these, you add me as a user instead of sharing passwords, and I’ll send simple step-by-step instructions. If Analytics or Search Console isn’t set up yet, I’ll set it up during the first month.
No. I focus entirely on organic search, meaning Google rankings and AI visibility. That focus is what lets me go deep. If someone else runs your ads or social media, I’m happy to work alongside them, and what I learn about how your customers search can help their work too.
Yes, and it’s a common way to start. The audit covers much of the same ground as Setup, the first step of every monthly plan. If you move to a plan afterwards, your audit becomes the starting point, so we can skip straight to the work instead of covering the same ground twice.
Yes. The Technical Audit ends with a fix list your developer can act on straight away. On a monthly plan, I can coordinate with them directly. I handle the SEO and AEO work while they take care of design and development, so nothing gets changed twice or broken by accident.
I work with WordPress sites only. It’s the platform I know inside out, so I can make changes directly and safely instead of working around a platform’s limits.
Everything you’ve paid for stays yours: the content, the optimizations, your listings and every monthly report. Your Google Analytics, Search Console and WordPress accounts were always yours, and I’ll remove my access. You’ll also get your keyword and prompt lists and your content inventory, so whoever takes over can pick up where I left off.
Need SEO and AEO support?
Tell me what you’re trying to solve, and I’ll help you find the most practical way forward.





