About me
Hi, I’m Ines.
I help Web3 and fintech teams build scalable content systems and improve search visibility.
Traditional SEO isn’t dead, but the rules have changed. Today, users aren’t just looking for blue links on a SERP; they are getting direct answers from ChatGPT, Perplexity, and Google AI Overviews before they ever click through to a website.
For Web3 infrastructure providers, fintech companies, and crypto apps, this shift presents a massive challenge. If your brand isn’t structured to be recognized and cited by these answer engines, you risk becoming invisible.
I specialize in Search, Answer, and Generative Engine Optimization (SEO/AEO/GEO), helping technical and fast-moving brands improve visibility across Google and AI search while building scalable content systems that support long-term growth.
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Where I add value
The Problems I Solve
Paid channels are expensive, restricted, or both. Organic search is more competitive. And AI tools are reshaping how your audience discovers, evaluates, and shortlists products before they ever visit your site.
Most of the teams I work with are dealing with some combination of these pressures and a content estate that wasn’t built to handle any of them.
You Don’t Know If You Show Up in AI Search
Your audience is getting answers from ChatGPT, Perplexity, and Google AI before they ever click. You don’t know if your brand is in those answers — or why competitors are.
Strong SEO Rankings, But No AI Visibility
You can rank #1 on Google and still get zero mentions when someone asks an AI tool the same question. Search performance and AI visibility are now two different problems.
Traffic Is There. Conversions Aren’t.
You are successfully driving traffic to your site or developer documentation, but it isn’t translating into signups, funded accounts, or any other action.
Lots of Content, No Clear System Behind It
You have blog posts, glossary pages, product docs, and help articles, but no clear process for what to create next, what to update, what to cut, or how it all connects.
MY TRACK RECORD
Proven Results in Web3 & Fintech
I measure success by how effectively organic discovery translates into business growth. Traffic is only valuable if it brings the right eyes to your product.
| Performance Metric | The Impact |
|---|---|
| +105% traffic from evergreen content | Growth across crypto and Web3 verticals, scaling daily traffic from ~44k to ~90k visits. |
| +30% conversion growth MoM | Achieved by analyzing underperforming content and refining the copy and UX. |
| +250% commercial revenue YoY | Driven through targeted commercial content clusters and optimization. |
| 30+ weekly consultation bookings | Generated within three months for a low-authority site using a customized intent-mapped content strategy. |
MY PHILOSOPHY
In Fintech and Web3, Average Content Is a Liability
In highly competitive, trust-sensitive categories, publishing mediocre content signals the wrong things to the people and systems evaluating you. Search and generative AI engines hold fintech and Web3 content to a much higher bar for expertise, accuracy, and credibility, because the stakes for the end user are real.
While I design AI-assisted workflows to help marketing and DevRel teams reduce costs and production bottlenecks, I don’t believe in cutting corners. The winner in this space is rarely the brand that publishes the most. It’s the brand whose content is the most accurate, the most trusted, and structurally built for both humans and machines to retrieve, understand, and cite.
Whether I’m auditing your visibility in ChatGPT and Google AI, building content systems that reduce bottlenecks, or building a compliant, high-intent content strategy for a financial product, my goal is always to help you create content that earns its place in your category, not just fills it up.
Ready to improve your content system?
Whether you need a clear SEO/AEO/GEO roadmap, stronger visibility across Google and generative AIs, or a more scalable content workflow, I can help.
Send me an email at hi@inesstavares.com. Tell me a bit about what you’re trying to solve, and we can map out a practical way to fix it.
Alternatively, feel free to connect with me on LinkedIn and shoot me a message.
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