About INES S. TAVARES
Hi, I’m Ines.
I help small businesses get found on Google and recommended by AI tools like ChatGPT.
I grew up around small businesses. My mom, dad, and stepdad each ran one, and now I run my own. One thing hasn’t changed since I was a kid: you need the right customers to find you.
What has changed is where they look. People still search on Google, but more and more of them ask ChatGPT, Perplexity, or Google’s AI instead. Those tools don’t hand back ten links. They name two or three businesses, and if yours isn’t one of them, you’re never considered.
That’s why I work on both at once. Search Engine Optimization (SEO) gets you found on Google, Answer Engine Optimization (AEO) gets you named in AI answers, and my proprietary framework, the 3Bs Flywheel, runs them together as one monthly process.
I started out doing SEO for small businesses, then spent several years with fintech and Web3 companies, learning what it takes to win where the competition is fiercest. I came back to small businesses because I wanted my work to help real people build something of their own.
6+ years · 20+ small businesses
Battle-tested in some of the toughest search markets, including fintech. Now working for small businesses.
Portugal-based, U.S.-focused
Focused on U.S. small businesses. Calls are scheduled at a time that suits you, in your time zone.
Built for local service businesses
From legal to dental, trades, or finance, if you sell a service and your customers find you online, I can help.
Certified by
HOW INES WORKS
What’s different about working with me?
Most small business owners know search matters. What they don’t have is the time to keep up with it, or a clear way to tell whether it’s working. Here’s how I handle both traditional and AI search.
You’ll know where you stand with AI
Most businesses have no idea whether ChatGPT or Google’s AI recommends them. I track it across the questions your customers ask, month after month, instead of guessing from a few manual searches.
Google and AI run as one system
Ranking on Google doesn’t guarantee AI will name you, and most businesses only work on one of the two. My framework, the 3Bs Flywheel, runs SEO and AEO together, so each month’s work helps you show up in both.
Measured in customers, not clicks
Traffic that doesn’t call or book is just a number. I track bookings and inquiries alongside rankings and AI mentions, so you can see whether search is bringing you business.
Reports you’ll actually read
No jargon, no dashboards to decode. Every month you get a report covering what changed and why, everything I did with links, and the plan for next month, in plain English.
INES S. TAVARES: TRACK RECORD
Results that turned into business.
I judge my work by whether search brings you customers, not just visitors. Traffic only matters if it’s the right people, looking for what you offer.
| Client | Result | How |
|---|---|---|
| Mariya Melkonyan (Law firm, U.S.) | 30x more weekly consultation bookings | Within nine months, for a site starting with very little authority. I targeted local, buying-intent keywords the site could realistically compete for, and only chose informational topics where the service was the natural answer. Every page was built to turn visits into bookings. |
| ASi Networks (IT managed services provider, U.S.) | ~70 new paying customers from one landing page | Wrote a landing page for an IT MSP offer and sent it to a 1,300-subscriber email list. 5.4% of subscribers bought. |
| Cryptonews (global fintech publisher) | +105% traffic from evergreen content | Doubled daily traffic from ~44k to ~90k visits by building and refreshing content people keep searching for. |
| Cryptonews (global fintech publisher) | +30% conversion growth MoM | Found the pages that weren’t converting and improved their copy and layout. |
| Cryptonews (global fintech publisher) | +250% commercial revenue YoY | Driven by content built around buying-intent searches, the ones closest to a sale. |
Want search to bring you customers?
See how I help small service businesses get found on Google and recommended by AI.
INES’S PHILOSOPHY
For a small business, every page has to earn its place
“You don’t have the budget to publish content for the sake of it, and you shouldn’t have to. Google and AI tools both reward the business that answers customers’ questions most clearly and has others vouching for it, not the one that publishes the most.”
“That’s why I start with the pages closest to a sale. For example, your service pages and the questions people ask right before they book. Only then do I move to broader topics.”
“And if something isn’t worth your money, I’ll tell you, even if it means less work for me.”
Ines S. Tavares
SEO & AEO Consultant for Small Service Businesses
Guides for Small Business Owners
Still researching? My guides explain SEO, AEO, and local visibility without the jargon, and showcase the thinking I bring to client work, free to read.
AI Search Optimization for Small Business: What the Research Says Works
This research review ranks AI search optimization strategies for small businesses by the strength of…
SEO for Small Business Owners – Simple Step-by-Step Guide
SEO for a small business starts with setting up tracking. Then, research keywords, build service…
My AI Visibility Framework for Small Businesses: The 3Bs Flywheel
An AI visibility framework is a repeatable process for getting your business named and cited…